The Rationalities of ROI and SEO
Return on investment, or "ROI" is a method used to measure an investment efficiency and/or compare the efficiency of a multitude of various investments. The purpose of ROI measures the rates of return on invested funds to determine the potential of an investment.
So, just how good is the return on investment for UK businesses when they rank well on Google? Some businesses spend tons of money in developing their website, without implementing SEO tactics. As a result, their page is minimally ranked on search engines, and their profit turnout is nil.
The benefits of useable web design and natural SEO are clear to most business owners who give it the opportunity to help generate more revenue.
There is no "walk-by" or "foot" traffic on the Internet. Everything is either advertised or spread by word of mouth in real time and in social networks.
Internet Usage Breakdown - The population of UK residents who rely on the Internet as a source of information continues to grow.
Household internet access:
- 2006 - 14.3 million - 57%
- 2007 - 15.2 million - 61%
- 2008 - 16.5 million - 65%
- 2009 - 18.3 million - 70%
- 2010 - 19.2 million - 73%
- 2011 - 19.8 million - 77%
Northern Ireland excluded from 2011 survey. Source: Office for National Statistics
UK internet users and penetration, 2011-2016:
- 2011: 45.5 million (72.6% of population)
- 2012: 46.8 million (74.2%)
- 2013: 48.0 million (75.7%)
- 2014: 49.0 million (76.9%)
- 2015: 49.9 million (77.9%)
- 2016: 50.4 million (78.2%)
It won't be long until 100% of UK citizens are online. The importance of internet marketing, and particularly search engine optimization, must not be underestimated.
This mobile revolution means that shoppers can now compare from home or at other stores in the area. The emerging trend of people using smartphones and tablets during a shopping excursion is unlikely to be reversed.
71% of 16 to 24-year-olds who went online said they used mobile broadband. Mobile internet use is nearing 50% overall in the U.K. Mobile internet use rose fastest among 16 to 24-year-olds.
Some 45% of people surveyed said they made use of the net while out and about, compared with 31% in 2010.
In 2012, 67% of adults in Great Britain used a computer every day, and the equivalent of £73 for every consumer in the UK is spent online.
According to 2011 Chadwick Martin Bailey and iModerate Research Technologies data, more than half of smartphone owners use mobile devices in retail stores.
Smartphone users are more engaged with ads while shopping. Nearly 2 in 3 users had seen an ad while shopping and more than half that number had clicked on one. Nearly 1 in 5 UK tablet users (19%) make online purchases using the device!
A Cost/Benefit Analysis of a Typical Small Business, this hypothetical fictional scenario is based on realistic figures.
Suppose that before an SEO campaign that the typical sales of a small company are around £10,000 a month, and suppose that the company's website receives 10,000 visitors per month with a 4% conversion rate at an average order of $25.
The company's profit is 10% of their revenue: £1000 a month.
If the cost of SEO for the company's site is £2000, and...
The traffic increases by 110% (average increase reported by the MarketingSherpa study when the SEO campaign is conducted by a specialized company), and...
The conversion rate increases by 20% (average increase reported by the MarketingSherpa study, because the incoming references are more targeted)
The website now receives 21,000 visitors per month, of which 5% convert, leading to a revenue of £26250/month and a profit of £2625/month – a 162% increase.
The SEO campaign has paid for itself in little more than just 1 month.
As the data demonstrates in the infographic below, SEO is an extremely important asset for both small and large businesses. In order to generate a positive return on investments, consider employing the SEO specialists at http://www.cookied.co.uk/. A Google-Certified partner, Cookied guarantees reasonable prices and positive search engine turnouts to jumpstart your ROI!